The level of exports of furniture from Jepara, continues to decline. The decline is the effects of competition from Vietnam and China furniture. The declining is also as the effect of some internal problems like material cost. The material cost will arise when the fuel price arise but the material cost is hard to down when the fuel price was down. Rising operating costs have eroded Jepara Furniture

competitiveness as compared to other producer countries. Lack of timber is also one aspect in declining Jepara Furniture. Look at this condition, the government should pro-active help the existence of Jepara furniture in all aspects including the Jepara Craftsman.


Beside the internal factors, the decline condition is also as an effect of Global Crisis. The Furniture and other economic sector are going to difficult time. We as an Indonesian exporter have to now the marketing secret to solve this problem and several tips I posted at “Get The Opportunities on a Global Crisis”, so please read it. Participating more actively in world furniture fairs such as the International Furniture Fair is a good idea too, I think.

Now China as one a leading of furniture exporter in the world, their secret just have been quick to join the race for profits, sparking fierce competition with cheaper, mass-produced items, and new designs to meet changing consumer tastes. Let’s prove to the other countries that Indonesia furniture especially Jepara furniture is the best furniture in the world and we ”CAN DO” as long as we work hard to achieve it.

In furniture business or maybe all the business we have to remember this “A high awareness of us and our products or services is vitally important”. If people aren't aware of who we are or what we do, then it doesn't matter how good we or our products are, because they're not going to use us or buy our products unless they're highly aware of us. Please read the complete business tips for Jepara Furniture posting.

I hope this posting will stimulate Jepara furniture to be a better in a next time and also as the attention to the Government. We will success if we do the best and work hard.